Frederika Cull

Fred brings fresh perspective and disciplined support to the CEO Office. With experience on global stages such as Miss Universe competition, she combines strong public presence with thoughtful strategic assistance for senior leadership. Passionate about people and purpose, she thrives on listening, connecting, and contributing to meaningful work that strengthens organisational relationships. She values TBS’s collaborative culture and the opportunity to participate in the Group’s major transformation journey. Looking ahead, she aims to help advance TBS’s long-term transition by building partnerships, supporting initiatives that benefit communities, and contributing to responsible and sustainable growth across the organisation.